March 3, 2010

PARTY HERE AND THERE, PARTY EVERYWHERE

Party animals keep reinventing the concept of nightlife around the globe, going bigger, better, and crazier. Forget about clubs, today's party is on a bus, train, or plane!

PARIS//

In an attempt to fill its night trains, French train service company iDTGV launched the iDNIGHT in April 2008 to attract a young and low-cost clientele. iDNIGHT offers cheap night travel tickets (at a starting price of 15 euros), and the possibility to party it up until early morning when you arrive (not so fresh) at your destination. A bar section with DJ venues and lighting to put you in a club atmosphere. A lounge section where you can chat and meet people. Such a great way to start off a vacation!

IBIZA//

David Guetta's life a show in itself, so why stop halfway? His most recent gig concept, mixing... on a plane! Some lucky ducks got to board for a few hours of air madness on a Paris-Ibiza Vueling Airline flight. The crew had to maintain the weight balance of the aircraft allowing passengers to take turns in the DJ booth. Sweet PR strategy for both the artist and the airline...

NEW YORK//

New York most definitely ranks among the top party cities in the world, where exuberance is always a must. We went to an underground party organised in a Chinese Mall last time we roadtripped down to the Big Apple. It was absolute madness, so different from what you can see in Paris and Montreal. The place was located under a bridge, and you could hear the roaring sound of the train flapping the railway right above your head. An escalator took us to the very top of the mall, where the party was taking place, in the Chinese restaurant. The venue kept its Asian vibe, and the mood made it feel like we had flown to Beijing for the week-end.

Pretty sweet night might I tell you. But let me also tell you that next time I hit the city, I will be hopping on Taavo Somer and Ken Friedman's 'Discobus' shuttle. The Rusty Knot's owner inaugurated the ride last month, in an attempt to fill their bar on cold and snowy Monday winter nights. Running from Brooklyn to the West Village with very little supervision (the only requirement is that customers be over 21 years old), the party concept reminds me of the Roaring Twenties era, when anything seemed possible.


All pictures via The New York Times

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