As Paris is going mad about its latest Fashion Week, Amnesty International France jumped on the boat and collaborated with TBWA to launch a new Human Rights campaign to stop violence against women. For anglophones, the ad reads "Violations of Human Rights are still In".
The concept is brilliant, perfectly on time as it also happens to come at the eve of the International Women Day. Among other things, we will be denouncing inequality and abuses tomorrow, that so many women are still victims of, and that should be long gone in memory lane. And Misters, no, the 364 other days in the year are not by definition Men Days!
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